I worked for a large cable company about twenty years ago. I left the company because the division I was in was about to go under. It was a mess and despite the large amounts of money being thrown at it by the owner, the son of the founder of the company, it was not going to work.
And, it didn’t. Shortly after I left the company, it closed. By then, I had tried working for a couple of other company very briefly before I realized that I did not have it in me to work a complex sales job while also trying to navigate a personal life that was often a bit unpredictable.
That has been my Achilles heal over the past 30 years. My inability to maintain relationships.
I started writing this article to write about how sometimes you need a break so that you can stop lying to yourself about how things are going and start focusing on what is really happening. That is how the past twelve months have been for me. A reality check.
I’ve known that some things needed to happen. I’ve listened to countless experts over the past 15 years especially. I’ve learned about finance, business development, attended countless networking events and, above all, I learned how to be creative. Creativity is the one muscle that all entrepreneurs need to exercise. It takes practice to generate ideas while at the same time also focus on reality.
Some of my creative sessions have paid off. I’ve been fortunate to generate some interesting ideas that I’ve been able to capitalize on but I’m still struggling with how to get back to the basics and focus on ideas from those creative sessions.
One of my biggest challenges now is to focus on activities that people can see the benefit of immediately, solving one of their problems, instead of taking some of my ideas and trying to morph them into something that might solve a problem. I need to create a list of problems and create solutions that will directly solve those challenges, simply, and ensure that people can easily recognize that my solution will solve that problem for them.
It is easy to get lost in processes, learning technology, staying current on relationships and the politics that can play into running a business instead of the core reason why that business is in place.